NewCo Bay Area 2017

Session Title: The End-to-End Experience in a Digital Transformation

Modernizing products into the digital landscape has impacts not only on the development of the products themselves, but on the business end to end. Creating a perspective on the product, it's brand, marketing, development, conversion and retention is the responsibility of an end-to-end design program and the heart of a successful digital transformation.

Session Title: Making the Most of Video for your Business

Learn how to make the most of video to tell your brand story. In this MasterClass, Marissa Fortson, Director of Marketing and Comms for Sandwich Video, will dive into strategy, tactics and case studies from her many years of experience leveraging video as a primary brand marketing channel. 

Sandwich Video has worked with clients such as eBay, Slack, TrueCar, Square, and Airbnb. Sandwich has in-house creative, production, and post-production abilities. Marissa is charged with growth marketing campaigns for consumer products. She ran PR, partnerships, and product marketing at DogVacay prior to her role at Sandwich.

This MasterClass is sure to be extremely valuable for those who want to supercharge their video marketing strategy!

Session Title: Twitter for Executives: Drive Thought Leadership & Impact

The moments that matter in business, matter on Twitter. Build and maximize your presence on the platform to influence, engage, and inspire. Connect to your customers, colleagues, employees, partners and peers while controlling the message and elevating sentiment.  In this session, we'll cover the top ways business leaders use Twitter and share pro tips and best practices.  

Session Title: Lessons From the 0.3% Highest Performing Private Companies

The top 0.3% of private companies look different than we have ever seen before. They are growing faster, more capital efficiently, and staying private longer. Founders Circle Capital works exclusively with these founders and companies sharing the lessons and experiences on how to grow @speed & @scale. This Master Class will discuss what the 0.3% looks like and some of the lessons on how to get and stay there.  

Session Title: The Art of Leading Brainstorms

Brainstorms are extremely valuable tools for designers, but they are often misunderstood. In this MasterClass, Scott Tong, Product Designer at Pinterest, will lead an interactive session that will leave attendees with a very strong handle on how to lead a constructive brainstorming session.

Ironically, brainstorms are thought to be primarily free form, but in fact, they must have structure in order to be effective. Scott will walk attendees through structural elements of the meetings he leads at Pinterest. Scott works with a team of 40 people, so his insights and case studies are sure to be useful for designers and product managers, as well as anyone who leads creative meetings. 

Session Title: The Hustle: Email as Rapid Growth Engine 

The Hustle has made an art form out of email marketing, building an audience of millions around their heavily voiced daily email product. Find out how Hustle Founder Sam Parr has engaged a community of millions of people through their inbox.

Lunch is included for all MasterClass Pass holders. 

Session Title: How to Find Your Brand Story

Grab a spot and dive deep into brand marketing with veteran brand-builder and marketer Kara Goldin, CEO of HINT Water. Increasingly, customers want to hear the “why” about your brand, so you need to know how to articulate your story. And you better do it authentically, aligning closely with your company’s mission. Kara‘s talk will resonate with startup founders looking to better present their true brand story. She will take you through her personal story, the origin story of HINT, and share successes and challenges she encountered along the way. 

Session Title: The Method Method; A Culture of Innovation

Eric Ryan, founder of Method and Olly, is inspiring and unconventional. He believes when a company has great culture and great products, marketing is easy. In this MasterClass, Eric will dive into his experiences building teams at companies that have grown and scaled. He’ll share the challenges and subsequent successes of integrating company culture when you have a company with blue collar and white collar workers. Be prepared to soak in actionable insights, whether you are founding a new company or driving change at your current company.

Session Title: Designing with Data

This profusion of data is fundamentally changing the way digital products are designed and how people interact with them. During this session, you'll learn tips and techniques that the Omada Health design team uses to more deeply understand their users, including design solutions that are tailored to help each individual succeed in developing healthier habits. 

Whether it's through our online activity, the sensors we carry around, or the "smart" environments that we interact with, we're generating more data today than ever before.As a result, designers need to move beyond personas and archetypes and learn how to design with data to create experiences that are more personalized, performant, and contextually relevant than ever before. We'll take a deep dive into the way Omada Health solves some of these emerging problems with data.

Session Title: Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social Advertising for B2B

This session offers a B2B lens around lead nurturing, marketing automation and social advertising. I'll conduct a deep dive into strategies that real companies are using to engage with prospects via email and social outreach. This session will walk marketers through a real use-case using HubSpot, LinkedIn, Facebook, and Twitter Ads showing step by step instructions on how to align the channels.

Session Title: Attracting top talent while scaling quickly

The traditional hiring process is broken. Both companies and candidates are suffering. Finding motivated candidates that fit into the company culture you’ve worked so hard to build is difficult for even the most magical of unicorns. Mehul will speak to the way founders and executives can build their teams quickly without sacrificing quality.

Finding talent that fits in with your company’s culture is just as important as hard skills, especially early on. For example, your first sales and marketing hires will have a lasting impact on those teams’ traditions, processes, and personalities, so make sure they’re in line with your long-term vision. Make salary a non-issue: Too many companies save awkward compensation conversations until the end, but salary and benefits packages should be a part of your first conversation with a candidate. Putting transparent, data-based policies in place that take the mystery out of salaries, raises and promotions. Embrace the future of work: The way people think about work is changing, and flexibility is key. Independent contractors will make up 50% of the workforce by 2020, which will enable companies to quickly scale and execute on time-sensitive projects, save money on agency fees, eliminate administrative work and keep their time-to-hire low. Build a pipeline: Relying on personal referrals will only last for so long and hiring a recruiter can be expensive and fruitless. Using recruiting tools, like Hired, will give companies access to top candidates who have already been vetted and are actively looking for new opportunities. 

Session Title: The Value of Iterative Design

The Product Design team at Yelp is incrementally refining our product based on user testing, metrics and constant feedback from our team members to ensure a good user experience for our product. Learn how we identify problems in our product and come up with better solutions through iterative design.

Even with all available design resources, guides and principles, it’s impossible to design the perfect interface that exceeds user expectations and business goals in a single attempt. Most of the apps we use have gone through multiple testing and design iterations to get to the latest version that we see today. 

Session Title: Testing to Campaign Success

Startups & founders often obsess over various parts of their business/product, but easily overlook opportunities for testing their social media and email marketing campaigns to drive incremental improvements. This talk, great for emerging and seasoned marketers, will cover numerous examples of areas that can be tested in hopes of highlighting the importance of testing as many things as possible. You'll leave with numerous easy to implement testing regimes that potentially have a huge impact on your business.

Session Title: User Experience Case Study: The Design of a Great Restaurant Experience

User experience design is not just about what's on your screen. Join Kenny Lao, Founder of NYC's Rickshaw Dumplings and Culinary Task Force. Kenny will take you on a journey through producing and designing a restaurant with the user experience as a first and foremost concern and a focus on cross-industry applications.

Session Title: Fundraising strategies for early stage founders

“Should I bootstrap the development of my product? Can I get that funded by investors? What are the requirements to raise a seed round?” 

The seed ecosystem has developed into a complex web of accelerators, seed funds with very different investment and portfolio construction strategies, and other sources of capital. Jeff Clavier, the Founder and Managing Partner of SoftTech VC will lead a masterclass on the topic – clarifying funding sources and expectations, as well as how investors analyze opportunities. Jeff, one of the original super angels in the Valley, raised one of the first micro VC funds in the Valley and has helped shape the seed industry.



 

All MasterClass Pass holders are invited to attend the happy hour networking reception after the day of class session is over. 

Join NewCo for drinks and networking at a private room in the St. Regis. Meet and mingle with your fellow classmates and compare notes on what you learned. NewCo's Hayley Nelson (General Manger, Media) and Tim Nordvedt (Producer, Events) will be on hand to take your questions and facilitate intros.