NewCo Bay Area 2017

Session Title: Why Strategy Matters

With so much new technology coming to market every quarter, it’s easy for the message to get lost in the medium. Find out why Britelite operates under the principle that technology should not be utilized for technology’s sake and why putting strategy first, and truly understanding the client’s message and goals is the most important step to creating a successful activation. Attendees will hear how Britelite internalizes and applies this philosophy to all of its client projects to foster a comprehensive brand experience strategy, creating client stories that are clean, engaging and uniquely impactful.