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Wednesday, February 8 • 1:30pm - 2:15pm
Slack Technologies FULL

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Session Title: Brand personality: And knowing when (and when not) to use it.

One of the unique selling points of Slack has always been the way that the personality of the company is threaded through the product, to the marketing, and through the cycle of customer experience. Anna Pickard, Creative Director of Voice and Tone, on how (and why) Slack has worked to create and maintain a consistent brand experience — and why it’s important to know when to deploy playfulness, and when to hold back.

avatar for Anna Pickard

Anna Pickard

Creative Director of Voice and Tone, Slack

Host Companies

Wednesday February 8, 2017 1:30pm - 2:15pm PST
Slack Technologies