Please note that sessions are grouped by area based on the following: 2/6/17 San Francisco - MasterClasses * 2/7/17 East Bay * 2/8/17 San Francisco * 2/9/17 San Francisco & South Bay
Session Title: Brand personality: And knowing when (and when not) to use it.
One of the unique selling points of Slack has always been the way that the personality of the company is threaded through the product, to the marketing, and through the cycle of customer experience. Anna Pickard, Creative Director of Voice and Tone, on how (and why) Slack has worked to create and maintain a consistent brand experience — and why it’s important to know when to deploy playfulness, and when to hold back.
