Please note that sessions are grouped by area based on the following: 2/6/17 San Francisco - MasterClasses * 2/7/17 East Bay * 2/8/17 San Francisco * 2/9/17 San Francisco & South Bay
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Session Title: Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social Advertising for B2B
This session offers a B2B lens around lead nurturing, marketing automation and social advertising. I'll conduct a deep dive into strategies that real companies are using to engage with prospects via email and social outreach. This session will walk marketers through a real use-case using HubSpot, LinkedIn, Facebook, and Twitter Ads showing step by step instructions on how to align the channels.
