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Thursday, February 9 • 11:00am - 11:45am

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Session Title: The Growing Business Imperative of Work Tracking

Take an honest look at your business— for any goal, do you know who’s doing what by when, across the company, to achieve it? In this session, you’ll hear from Asana’s head of business how Work Tracking helps teams at companies like Uber, Pinterest, Malala Fund, Seattle Children’s Hospital and Tribeca Film Festival be 45 percent more efficient in accomplishing their work, projects, and goals. Attendees will also have the opportunity to learn techniques for employee empowerment from the highest-rated private cloud company on Glassdoor.

Whether the goal is to plan the company off-site or send a satellite into space, it’s imperative everyone have complete clarity of plan, purpose and responsibility. Enter Asana’s Work Tracking solution, the next step in enterprise software after shared documents and messaging, enabling companies to collaboratively track all team work to achieve results. Work Tracking is the antidote for work about work - constant chat messages, ad-hoc tools and spreadsheets, status meetings.

Special Instructions for Attendees from the Host Company: When you arrive at 1550 Bryant St, check-in will be on the first floor as you enter the building. From there, you'll be directed to the elevators, up to the 3rd floor and into Asana's theater for the session via the posted signage.

avatar for Chris Farinacci

Chris Farinacci

Head of Business at Asana; formerly head of global marketing, Google Enterprise, Asana

Host Companies
avatar for Asana


Asana builds a world-class web and mobile application designed to eliminate “work about work” and make teams more efficient in accomplishing their goals. Launched in 2011, Asana now helps teams at more than 13,000 paid customers of all types and stripes—from Uber, Airbnb, and... Read More →

Thursday February 9, 2017 11:00am - 11:45am PST