NewCo Bay Area 2017

Session Title: Embracing The Long Tail To Drive Enterprise Adoption

Learn how Shippo went against the common wisdom, targeting the SMB space, instead of trying to focus on a few marquee clients. 2 years later, Shippo works with over 10,000 businesses from mom-and-pop shops to the first Japanese unicorn, shipping millions of packages every month. Hear from Shippo's founders how its foray into the SMB market helped it gain traction with enterprise companies and become the leading shipping API.

Special Instructions for Attendees from the Host Company: Please sign in on the iPad by the security desk. Then proceed to the 4th floor and follow the signs. Street parking is often available on Mission St between 5th/6th Street, or you can find paid parking at the Yerba Buena parking garage on Mission/5th.